Digbijoy Shukla has been appointed Zurich head of digital for Asia-Pacific, replacing Roopa Malhotra, who has moved to the insurer’s Japanese division.

Singapore-based Mr Shukla most recently headed two subsidiaries of e-commerce platform Carsome. He also spent nearly seven years at Amazon Web Services.

“Digi brings a truly unique combination of entrepreneurial drive, deep ecosystem expertise and proven leadership,” regional COO Matt Reilly said.

“This breadth of experience makes him the ideal leader to drive the next phase of our customer and digital strategy.”

Mr Shukla will lead Zurich Edge, the insurer’s digital and embedded insurance platform – launched in Singapore in 2022 – that combines embedded insurance with artificial intelligence.

It operates across Asia-Pacific markets, including Australia, with more than 100 partners including Cathay Pacific and Trip.com.

“With Digbijoy at the helm, we’re set to accelerate that momentum even further,” Mr Reilly said. “Digital is the way forward for our region.”

Mr Shukla says he sees “tremendous potential” for Zurich Edge.

“I look forward to working with the team to take this to the next level and create even greater value for our customers and partners,” he said.