TAL consumer and growth GM Alexis Denby will become chief customer and health officer from October 1.

The life insurer says the role “positions TAL as an advocate with government, regulators and key community stakeholders to shape policy and the environment in which TAL’s customers live, claim and recover. Alexis will lead TAL’s customer and health strategy, bringing together customer advocacy, health engagement, customer experience, brand and community engagement, with a focus on delivering better outcomes for TAL’s customers and partners.”

Ms Denby will also work to ensure customer perspectives shape products, services and decision-making.

“A key focus will be TAL’s response to the rising community impact of mental ill health, and evolving the support the life insurer provides beyond paying claims, from prevention to recovery,” TAL said.

Ms Denby joined the business in 2014 and has held leadership positions across customer strategy, digital transformation, brand, partnerships and growth.

“Throughout her career at TAL, she has consistently challenged us to think differently about customer needs and helped strengthen the way we support Australians when they need us most,” CEO and MD Fiona Macgregor said.

“Her curiosity, challenger mindset and commitment to continuous improvement will be invaluable as we continue to evolve our business and deliver on our purpose of protecting people, not things.”