All Risk Protection has launched, providing insurance for SMEs and corporates across property and liability, plus personal lines including home and contents.

The business, which has been running since 1985, was bought and relaunched by Matthew Denehy, Jacob Ross, Mark Hydes, Rob Wilson and Chris Murfin.

It has offices on the Gold Coast and NSW’s Central Coast, and representatives in Brisbane, Sunshine Coast, Sydney and ACT, its website says.

“We want to provide a technology-based authorised representative network where the actual ARs are our partners as much as our insurers are our partners,” Mr Denehy told insuranceNEWS.com.au.

“What we want to do moving forward is to allow our ARs to have more of a say, more of a view on what we do and how we do it.

“The ARs should have a voice and view on where we build our tech, where we deliver our marketing and how we bring people into the business as a true partnership.”

Offering personal insurance is part of the strategy.

“We believe the average mum and dad out there still needs advice, and the managing director who runs his company ... has a house and a car and, if like me, a leisure item like a Harley as well, so we run a full-service business in that sense,” Mr Denehy said.

All Risk Protection is a member of the Steadfast network. “We certainly appreciate enormously the support of Steadfast and what they have assisted us with in the set-up of the business,” Mr Denehy said.