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Aviva’s Probitas 1492 syndicate rebrands

Lloyd’s syndicate Probitas 1492 will be rebranded as Aviva Syndicates across all communications, systems and market interactions from October.

Probitas 1492 – which launched in Australia in 2023 – was acquired by Aviva in 2024 for £249 million ($469 million) and is now part of its global corporate and specialty business.

Aviva says it has built a “dual-stamp specialty business” under a single brand, and teams are fully integrated and have been trading as a combined unit since the start of this year.

Eight new lines of business have been launched since the acquisition.

“We’ve already combined our teams and capabilities and are now seeing the benefits of trading as one platform,” Aviva UK and Ireland general insurance CEO Jason Storah said.

“Aviva Syndicates will sharpen our presence in the Lloyd’s market and make it easier for brokers and clients to access the full strength of our underwriting, risk expertise and global reach.”